非遗产品文化认同的内涵、维度及影响因素--基于NVIVO的质性分析Connotation,Dimensions and Influence Factors of Cultural Identity about Intangible Heritage Products--Qualitative Analysis Using NVIVO
黄益军;吕庆华;
摘要(Abstract)：
情感消费时代,文化认同对非遗产品的现代生存模式具有关键影响。文章通过对文献梳理、同消费者的访谈,借助NVIVO软件对消费者非遗产品文化认同的概念、维度、影响因素等问题进行探讨,研究发现:非遗产品文化认同具备态度的性质,涵盖了产品认知、情感反应、行为意愿三个维度,其主要影响因素可以归纳为参照群体、媒介、内外群体差异、产品类型等方面。文章的理论成果以期对非遗产品设计开发、非遗产品管理及非遗产品营销等具有一定的现实意义。
关键词(KeyWords)： 非遗产品;文化认同;NVIVO;扎根理论
基金项目(Foundation): 福建省科技计划软科学项目“‘互联网+’背景下闽南非物质文化遗产的产业化研究”(2016R0080);; 福建省社会科学规划青年项目“城市文化遗产的旅游潜能评估研究”(FJ2015C174)
作者(Authors): 黄益军;吕庆华;
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